Question: How Long Is A Subject Line?

How do you write an opening subject line?

Wrap upUse a few of the words that are proven to increase open rates.Avoid the terms that typically decrease open rates.Test using a number in your subject line.Include at least one emoji.Make it about 17-24 characters long.Shoot for approximately 3-5 words.Write it in title case.Utilize preheader text.More items…•.

What is a subject line?

A Subject Line is the introduction that identifies the emails intent. This subject line, displayed to the email user or recipient when they look at their list of messages in their inbox, should tell the recipient what the message is about, what the sender wants to convey.

How do you write a good subject line?

How to Write Good Email Subject LinesKeep it short and sweet.Use a familiar sender name.Avoid the ‘no-reply’ sender name.Use personalization tokens.Segment your lists.Don’t make false promises.Do tell them what’s inside.Time it right.More items…•

What is an email subject line?

The subject line in an email is the single line of text email recipients see when they receive your email in their inbox. … This one line of text can often determine whether an email is opened or sent straight to trash. Good email subject lines can make a powerful impact on your readers.

Where is the subject line in an email?

An email subject line is the first text recipients see after your sender name when an email reaches their inbox. It is important to keep an email subject line informative, catchy, and brief.

What do I write in the subject line?

Jeann Goudreau and Rachel Gillett contributed to an earlier version of this article.Always write a subject line. … Write the subject line first. … Keep it short. … Place the most important words at the beginning. … Eliminate filler words. … Be clear and specific about the topic of the email. … Keep it simple and focused.More items…•

Should I put my name in the subject line?

Your subject line should be from 60 to 70 characters in length. (For reference sake, that previous sentence contains 64 characters.) Don’t include your company’s name or your product’s name in the subject line if you’re promoting a general checklist or industry research report.

What is a good subject line?

Some general good email subject line best practices to keep in mind when crafting those lures. Keep it under 50 characters. It’s general best practice to keeps subject lines to fewer than 50 characters. Subject lines with less than 50 characters have higher open rates and click-through-rates than those with 50+.

How many words should be in a subject line?

1. Shorter subject lines: As discussed above, research shows around 41 characters is the optimal length for a subject line. Still, some marketing experts suggest going even shorter. Backlinko founder Brian Dean says subject lines which on average do not exceed 16 characters have significantly higher open rates.

What is an informative subject line?

Remember, an informative subject line should inform, making the message immediately clear. It requires practice, as the email subject line needs to give a clear idea of what your message is about. Think about summaries, and choosing your words carefully with your reader in mind.

What is the maximum length of email subject?

Each line of characters MUST be no more than 998 characters, and SHOULD be no more than 78 characters, excluding the CRLF.” Now the “should be” part: The 78 character limitation has been ignored by many online services who only allow much shorter subject lines.

When should u include a subject line?

Offer Value. The best subject lines communicate the promise of value. In other words, your subject line has to convince the recipient that the email contains information or messaging that will improve their lives and/or their businesses.

What is the ideal length of an email subject line hubspot?

45 charactersEmail subject lines cannot be very long. I recommend you keep them under 45 characters or you run the risk of people not seeing the entire subject line. You also want to put the most important and compelling information in the beginning of every subject line.

What is subject in email with example?

The first two things people look at in their inbox are the subject line and the sender’s name. … For example, ‘Jonas from MailerLite’ works well because the reader will recognize the company and the name adds a personal touch. When an email is sent from a familiar sender, opening rates increase by as much as 28%.

What is the purpose of subject in email?

The subject of your email is perhaps the most important few words in the entire email. It is the first impression, it is your tagline, it is the reason the recipient will, or will not open it. The purpose of the subject line is to get the person reading to say three simple words: “Tell me more.”